Programs:

Monthly

Monthly newsletters are most appropriate for companies that issue frequent press release - at least one per week, in most cases. A monthly newsletter is most effective when it is based upon at least 3-4 news items. Companies that issue frequent news generally also have a more active database/mailing list that are subscribed to receive the newsletter by email each month, and this database usually grows with each edition released by the company. Shareholders who receive a monthly newsletter tend to be far more likely to feel well- served by the company whose shares they own and may be more likely to remain long-term shareholders.

Photographs, charts and other graphics can augment the news for the month, but if companies rarely issue news, a quarterly newsletter will probably be more appropriate.

Quarterly

Quarterly newsletters are ideal for companies that issue less frequent news, but would still like to be engender loyalty from their shareholders, grow their database and increase their following in the public markets. Companies that issue news once or twice a month are ideal candidates for quarterly newsletters. Some quarterly clients time their newsletters to correspond with their fiscal quarters, and others prefer to issue newsletters around the calendar quarters to maintain interest during times when the quarterly reports are not also being issued.